Original Interview : Under The Line
CREDITS
photographer — ELLEN NEVROKOPSKA interview — ELLEN NEVROKOPSKA
How did the name "The Oustsighters" come by?
We came up with the name after a night of drinking and skyping. We wanted the name to be catchy and interesting also at the same time to summarize the idea of the whole brand. The Outsighters itself means “people with a different perspective on life compared to mediocre people”. We’re constantly trying to put our ideas and thoughts onto the clothes we make, and that’s what makes us outsiders and subsequently outsighters.
Tell us about where the idea came from and how did it all start?
Our crew is made up from three people. Myself, my cousin – Yuli who lives in the United Kingdom and a close friend – Elliot. We don’t have exact guidelines, we just have enthusiasm and motivation, which we hope to be seen as love and support for the street culture and not as a profitable cause. When a variety of people get together their individual ideas and thoughts stand out more then when they’re separated. That’s why we decided to start the collaboration in which everybody has their own task and is absolutely free to express their self.
Is it hard to manage a brand between Bulgaria and Great Britain?
When we started, we knew it wouldn’t be easy, because of the distance between us. In the beginning it really was hard however in time we ironed out the problems and we now continue without them also with technology getting better and better it is now very easy to communicate and share ideas. There is still room for improvements when it comes to distribution. When there is hype the distance and problems are easily overcome.
With what does your clothing differ from other streetwear brands?
When it comes to how exactly we are individual from others, we always thought it was our ideas and point of view on our work. Other brands these days do what they do mostly just for the profitable reason which causes them to put the most important factors; quality and individuality, aside. Our clothing is Limited which is one of our aims. We prefer to release premium selection of our garms in order to make our customer feel more individual and unique. We hand make our Tie-Dye collections to make them unique and differ from one another, which means no two are the same.
What to expect from you in the future?
In the future we have the intention of working with eco fabrics, because it feels a lot better on the skin and it contributes on saving nature. It’s up to us as people to save the environment. Stay Eco.
At the moment our range only consists of tees, hoodies, beanies, and more tees. However in the very near future we hope to bring in new ranges of products including; jackets, socks, 5-panels and everything else needed for the development of the street culture, not only world wide but local aswell.
